By- Yati Hankar
The first question that rises is what is media? and in this world
wherever we see we find media. be it our phone, news paper, Tv, it is all the source of media, involvement of media on our daily life is done on a daily basis, it has now become a big part of virtual world as well as a big part of our lives, media has alwyas been a source of communication and a source which strengthen or weakened a country, if a media of a nation is weak, there will be very few chances for people to raise their voice against the wrong doing of the system, in many case freedom of expression is violated. where on the other hand if the media of a country is strong enough to stand by the people, the people will have the maximum authority over the country. the importance of media in today’s life is very much as we are awared about causes, addressed about happenings and assured about tensions, the media of a state works as the eye of the public, it always judges on things that is going on in and around the ststem and confronts the system to take account and define their actions. from the very early time media have been a great influence on the people it stands like a mirror and molds a society and so media can be used in various sections and thus, to define the capability of media industry is to put limit into it, today media is not only about breaking news, today at this age media is also used in promting products schemes and many other plans, media is used as a platform of political agendas, where it growing ages gradually media too has it own cons, which for a fact is actually affecting on people’s perspective, media people’s insincerity with their ethics is affecting the precievers negatively as media also has the power to influence people’s perception. and as it is very commonly stated that with great powers comes great responsibility , maybe at this younger generation media has not stood very honestly with it’s ethics like before, as in today’s most people have lost faith with media, for some the mainstream media have become nothing but a barren land of exaggeration and fake news, as till this date the future is not yet clear about the media industry it is a given that i had done a lot of gaslighting during crisis in country like india, by communalising every situation, now the mainstream media will need to look at the broader side of the story and think of making a bigger , cleaner and a little more obedient with ethic kind of industry but the real question is will the media industry actually survive if it weren’t what it is today?
Gyann Loaded 